At Partnerhaus, we believe the future of affiliate lies in upper-funnel creativity with performance built in. The lines between PR, influencer, and affiliate have blurred and that’s where we do our best work. Brands need partnerships that tell a story, reach the right audience, and still deliver measurable results.
That’s where we come in.
We specialise in editorial, content, and social strategies within the affiliate space, crafting campaigns that sit at the top of the funnel, drive traffic, and work harder across every stage of the customer journey. It’s not about last-click attribution. It’s about visibility, credibility, and commercial value with performance stitched into every touchpoint.
01. Strategic Content Partnerships
Content that earns attention. Partnerships that deliver performance.
Upper-funnel content is where your brand story lives but in our world, it also drives results. At Partnerhaus, we specialise in crafting affiliate strategies that place your brand in high-quality, editorial environments while still embedding the commercial logic of performance marketing. We don’t just chase coverage - we curate meaningful partnerships that generate awareness, drive traffic, and influence purchasing decisions.
Using our bespoke Ideal Publisher Profile (IPP) process, we identify content creators, publishers, and media owners that are genuinely aligned to your audience, tone, and goals. We build strategic, long-term relationships with editorial teams, affiliate leads, and media houses who value brand integrity and commercial outcomes in equal measure.
From shoppable articles and curated lists to newsletter placements, podcast sponsorships, and CTV campaigns, we negotiate smarter packages that blend tenancy and CPA, giving your brand greater exposure without losing accountability.
Perfect for brands that want:
Editorial and content visibility tied to trackable outcomes
To reach new audiences via trusted third-party voices
An upper-funnel strategy that complements PR and boosts ROI
Long-term publisher relationships, not one-off placements
02. Social & Performance Influencer
Influence that moves the needle.
Influencers have long shaped perception but now, they can drive performance too. Thanks to advancements in affiliate tech and creator platforms, it’s possible to partner with influencers on a cost-effective, performance-driven basis. At Partnerhaus, we connect you to the right creators, and the right commercial models, to make social work smarter.
We leverage affiliate-enabled platforms like LTK, Stylink, Metapic, and Brand Reward, as well as direct relationships with influencer networks and creators, to build campaigns that blend reach, relevance, and results. Whether your goal is to seed a product launch, build momentum for a campaign, or create always-on visibility, we create strategies where your social spend delivers more.
Our hybrid approach combines gifting, CPA, CPC, and selective tenancy, structured to keep creators engaged and accountable while still giving them creative freedom. We advise on how to position your brand for high-value partnerships, negotiate competitive rates, and ensure tracking is in place to measure success across every interaction.
Ideal for brands that want:
Scalable influencer activity without huge upfront budgets
Affiliate tracking layered into their existing influencer plans
Creators who align with their audience and aesthetic
Visibility and conversion working in tandem
03. Traditional Affiliate Management
Foundational, but far from basic.
Traditional affiliate management, when done right, delivers some of the most consistent and cost-effective performance in the marketing mix. We bring a modern, strategic lens to a tried-and-tested channel.
At Partnerhaus, we don’t take a volume-based approach. We don’t believe in bloated partner lists or set-and-forget tactics. Instead, we apply our Ideal Publisher Profile (IPP) model to every stage of the funnel, ensuring each partner is aligned to your audience, objectives, and brand values.
We manage all the foundational elements with intent. Whether it’s cashback, voucher, content commerce, or loyalty, we know how to activate each partner type for maximum impact.
What sets us apart is our ability to optimise the mix. We look at incrementality, offer exclusivity only where it adds value, and make sure every activation is performance-driven and strategically sound. When paired with our content and upper-funnel approach, this creates a full-funnel affiliate strategy that works in harmony.
Perfect for brands who need:
Full programme setup or takeover
Strategic oversight and quality partner curation
Day-to-day management and optimisation
A performance partner that doesn’t overlook the foundational elements
04. Affiliate Consultation for PR & Influencer Teams
Your brand is already investing in visibility. Now, let’s make it measurable.
We work directly with in-house PR and influencer teams to integrate affiliate thinking into your existing strategy. Through collaborative consultation, we provide expert guidance on how to activate content, influencer and editorial campaigns in a way that supports both brand goals and performance outcomes.
Whether it's refining your gifting strategy, monetising earned coverage, or building affiliate relationships that align with PR outreach, we ensure your brand activity works harder, longer, and smarter.
Perfect for brands looking to:
Make PR and influencer work harder
Gain affiliate expertise without restructuring
Future-proof their strategy with performance knowledge
How We Work
We offer three flexible models depending on your goals and internal setup:
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Ideal for brands looking for a long-term partner to manage and evolve their affiliate and partnership strategy. Includes full service support, publisher management, campaign delivery, reporting and strategic development.
Prices start from £1250 pcm
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Perfect for specific campaigns, launches or seasonal activity. Includes IPP creation, partner outreach, partner events, strategy, execution and wrap-up insights.
Prices start from £3750
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For internal teams that need strategic guidance, publisher access, or upper-funnel expertise to complement their affiliate or PR function. Great for upskilling, optimising or unlocking new partnership types.
Prices are bespoke